The beauty brand Mysteeq has made a name for itself in Alberta thanks to its highly effective skincare products and a modern approach to beauty. The company offers innovative solutions designed to improve and protect the skin, making premium care accessible to every woman. Mysteeq’s product line seamlessly blends ancient skincare traditions from various cultures with cutting-edge science and active ingredients. You can learn more about the brand’s history and philosophy at edmontonka.com.
Creation and Brand Philosophy
Mysteeq was born from a simple idea: sharing old, forgotten recipes passed down by mothers to their children over generations. This concept inspired the brand’s founder, Lavanya Rajesh, to incorporate organic, time-tested methods into her daily wellness and skincare routine. A former beauty pageant winner, she balances running her business with modelling and occasional acting roles. With over 20 years of experience in the beauty and entertainment industries, Lavanya developed numerous personal skincare formulas that quickly became hits among her friends and colleagues. This enthusiastic response pushed her to launch Mysteeq, allowing her to share these time-honoured heritage beauty secrets with a wider audience.
Working alongside Lavanya is Viviana Yepes, a technologist, cosmetic formulator, and co-owner of the company. After completing her studies in chemical engineering technology, Viviana entered the beauty industry with a focus on natural products. She later furthered her education, earning a degree in Technology Management in 2020. With over seven years of experience in the cosmetics field, she specializes in researching and developing personal care products—specifically for the body, hair, and face. Her true passion lies in formulating innovative, one-of-a-kind products that align with the brand’s commitment to sustainability, natural ingredients, and safety for both people and the environment.
Key features of Mysteeq products:
- All formulas are crafted using natural ingredients.
- The product line bridges the gap between ancient skincare rituals and modern cosmetic advancements.
- Every product is Leaping Bunny certified as completely cruelty-free.
The Vision and Journey of Mysteeq
At its core, Mysteeq aims to create products that merge the best of the old with the new. The brand’s logo is inspired by the majesty of the mountains, while its design incorporates the vibrant colours of the Northern Lights. This specific colour palette, alongside the logo and overall aesthetic, represents the harmony and natural beauty that Mysteeq strives to deliver. According to the founder, our outward appearance matters because it reflects both how we view ourselves and how we want the world to see us.
Every brand has a story to tell, and its design should reflect that narrative. Born in the foothills of the Canadian Rockies—just a stone’s throw from ancient glaciers and under skies frequently illuminated by the aurora borealis—Mysteeq proudly wears its heritage. This breathtaking environment is exactly what the founders captured in their branding and logo.
The journey of Mysteeq has been defined by months of rigorous research and development, constantly refining formulas to maximize both efficacy and shelf stability. In an industry flooded with new products daily, their team of experts continually tests different ingredient combinations to create the most effective skincare possible. High-quality products are conceptualized, researched, and formulated right in the company’s own research centre laboratories. By leveraging an AI-powered platform capable of analyzing various skin types, their specialists can accurately recommend products tailored to resolve specific, individualized skin concerns.